Irish politicians have taken full advantage of online Communications and P.R. Many of them whether a County Councillor or T.D (Member of Parliament) has both a twitter and Facebook account. This allows them to inform and gather support from younger members of the electorate. The main political partys have embraced the benefits of online Communications and P.R. The majority of political party’s now have a website often with a link to social media.. In this blog I will examine
· How Ogra Fianna Fail uses online Communications and P.R
· The benefits of online Communication and P.R to Irish politics
· The role of websites as an online Communications and PR tool for Political Party’s
As a young person
with a deep interest in politics. I have decided to write about Ogra Fianna
Fail .This great political youth movement was founded in the mid-1970s and its
founding member were all products of O Malleys revolution in education. It is
worth mentioning that two former presidents of Ogra Fianna Fail went on to
become leader of the senior party Bertie Ahern and Micheal Martin. Today Ogra
Fianna Fail is a very different organisation and one that has embraced the many
benefits associated with online Communications and P.R. I have mentioned in
previous blogs the importance of a
website and how it acts as the central communications hub for an organisation.
Since I have started blogging on the subject of online Communications and P.R I
have researched many great websites. However the Ogra Fianna Fail website is
the best I have seen so far. I was fascinated by this website not only because
of its links to Facebook twitter and YouTube, but also its blogs facility that allows members to highlight a policy
issue. The website also enables you to see pictures of various Ogra events.
Ogra Fianna Fail may have lost the battle but they are winning the online
Communications and P.R war. Here is a link to the website.
Websites play an increasingly
significant role in any online Communications and P.R plan and especially that
of a political party. As an individual who has an active interest in politics,
I constantly look to the websites of the main political parties for the latest
policy developments. However I must admit I am more partial to consult the
Fianna Fail, than any other party. It is interesting how opposition like FF
promotes more polices on their home websites than government parties. Perhaps
one reason for this could be that the Fine Gael/ Labour coalition has more
online P.R and Communications opportunity’s at their disposal. For example if
the government wants to promote its health policy online they have the use of
the Department of Health website. The point should also be made that in terms
of media exposure journalist whether print or broadcast might be more likely to
take notice of what a government department might say rather than an opposition
party.
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