Friday, 17 July 2015

My summer in Dublin: A reflection of a Shared Irish and Notre Dame Intern




On a sunny June morning the research team made up of  myself, Kate Broadbent, Kelsey Sullivan, and Sarah McAvinchey took a step into the unknown to take part in the  Shared Irish and Notre Dame Internship Programme' in collaboration with Don Bosco Care.  As I arrived to the Don Bosco Clontarf Rd house, I received the same warm welcome Fr Val Collier and others have been giving to young people since 1978.
Once I settled into the office or the penthouse as it was affectionately known as, I quickly got down to work.  One of the early challenges the research team faced was securing interviews with both care professional and care leavers.  Brian Hogan C.E.O of Don Bosco Care and Ciaran Kenny Don Bosco Care aftercare worker helped to secure many of the interviews contained in the research project. The interviews greatly increased my understanding of the factors affecting care leavers in Ireland. I would also thank Kevin Delaney of Don Bosco Care who guided me throughout the project. It was this guidance that allowed me to both learn from and enjoy the experience. You could argue that during the many discussions the research team had about the direction of the project, I demonstrated Notre Dames legendary fighting Irish spirit. During many of these discussions, some members of the research team found the time to sing renditions of build me up buttercup, while others attempted to break world records for runs to the photocopier.   
The title for the project was “The Factors Affecting Care Leavers in Ireland”. Care leavers, aged 18-22, do not have the traditional support of family to assist them as they progress into adulthood and independent living.  They are extremely vulnerable and often suffer from lack of education, depression, addiction and low self-esteem. They face challenges accessing formal education, housing, and employment. Without specialist care and support many are at high risk of becoming isolated and homeless.  Collectively the research team agreed that the aim for the project should be to provide Don Bosco Care, and other care-giving bodies, with a comprehensive study on the factors facing care leavers. It was important that I along with the research team demonstrate that we were widely read in the area of aftercare and were capable of weaving together the arguments from different literature sources in a coherent whole. Over a period of two months the research team interviewed people in the field of aftercare and those with experience in the care leaving process.  

Of Course it is worth making the point that it was not all work and no play. I took every opportunity to bond with the research team and wind down after a hard day in Don Bosco House.  We would walk down to the local Cafe for a coffee or two!!, or simply find a quiet spot in town.  Who could forget Fergal Naughtons generosity in inviting us into his home Drumleck House for an evening of fun, food and entertainment to celebrate the 4th of July . As  I was brought on a tour of Drumlecks picturesque surroundings  I learned I was walking in the footsteps of   Former First Lady of the United States Jacqueline Kennedy Onassis and the renowned perfume designer Elizabeth Arden, to mention but a few. In Croke Park I was treated to an epic gaelic football encounter between Westmeath and Meath, finish of which will be spoken about for many years to come. During break I was not only treated to delicious toasted sandwiches but also Fr Jim O'Halloran stories  of his time in Ecuador and the many other places he's so far  visited during his very interesting life. It is worth noting that a tradition started by St Don Bosco where all those who work together eat together still remains in Don Bosco Care to this day.

As I depart the shores of Clontarf Rd for what I hope is pastures new, I reflect how similarly to the many young people who have gone through the Don Bosco Care service I leave a better person than when I first arrived.     

Monday, 18 May 2015

How two State Agencies uses online Communications and P.R






I think it is important to define what a state agency is before I discuss how one uses online Communications and P.R to its benefit. A state agency is a government run and funded organization that provides a service to a particular group or the wider community. One notable example would be Teagasc (the agriculture and food development authority). Teagasc established in 1988, provides a service in which they educate the young farmers of the future. They also advise more seasoned farmers on the best ways to increase outputs on their farm; they also provide a multitude of other services. Teagasc is part funded by the exchequer fees for reaserch advisory and training services income from EU research programmes as well as revenue from farming activities. Teagasc is probably the  best example of how a government run agency has used online Communications and P.R to promote itself. This state agency not only has s fully functional website it is also quiet active on social media sites such as  Facebook and Twitter and it even has a blog, but it is probably not as good as this one!!!!!!!! I found it interesting how on the website it gives you an opportunity to share any interesting articles or pieces of research you may find on social media sites i.e. (Facebook and twitter).. I believe while it is important to generate positive press on social media, however it is a proven fact that people treat state agency websites as a more reliable source of information. In this blog I have spoken about Teagacs and how it has used online Communications and Public Relations to its benefit. However it would be wrong of me not to highlight the fact that there is many farmers who avail of certain services from Teagasc that have no internet access, and therefore if this state agency’s main audience can’t access their online message one would have to ask how effective is it?



The Department of Health is an area of government that is of interest to all or least it should be. Its core role is to support the Minister in the formulation of polices for the health services. We have seen in the past the department’s poor attempt at Public Relations. It seems there online Communications and P.R effort is not even marginally better. Due to the current economic situation government departments are coming under increasing pressure from not only the media but also members of the public. Therefore the Department of Health needs an effective online Communications and P.R plan. It is a well-known fact that websites act the as the centre of any such plan along with other online tools such as social media. However I would rate the Department of Health website as poor on a number of fronts. Firstly I struggle to understand why there is a need to have a link to the gathering on the Department of Health website. Secondly they give little updates in terms of press releases. For the most controversial corner of government I find it hard to believe it only issued four press releases so far this year. Finally the main page would not encourage you to return. Perhaps if the departments’ online Communications and P.R effort improved somewhat maybe they would be less controversial